AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
All articles in Tech

Fintech PR Done Well: How Leading Brands Are Shaping the Future of Financial Communications
Learn how leading fintech brands shape financial communications through PR strategies, from thought leadership to crisis management and customer engagement in 2025

Cybersecurity Marketing Done Poorly: Lessons from Missteps and Missed Opportunities
Learn about common cybersecurity marketing mistakes, from fearmongering to jargon overuse, and discover best practices for authentic, clear communication that builds trust

Fintech Marketing in 2025: How Small Brands Are Redefining the Playbook
Learn how small fintech brands leverage content marketing, influencers, gamification & AR to redefine financial marketing strategies and compete with industry giants

What HR Pros Learned at SHRM25, From Paycom to Ted Lasso
Thousands of HR professionals headed to San Diego for SHRM25, the year's biggest industry event.

How FleishmanHillard Crafted the PR Success of Intel’s Processor Launch
Learn how FleishmanHillard's PR strategy helped Intel launch new processors through teaser campaigns, influencer partnerships and effective crisis management

Investor Relations Done Poorly: A Recipe for Erosion of Trust and Shareholder Value
Learn how poor investor relations practices can damage company reputation, erode trust & hurt shareholder value through ineffective communication & lack of transparency

How to Pitch Tech Analysts: A Strategic Guide for Building Credibility and Maximizing Exposure
Learn how to craft effective tech analyst pitches with insider tips on building credibility, avoiding common mistakes & maximizing exposure in the competitive tech market

The Power of Publicity in Financial Services: A Case Study of American Express
Learn how American Express leverages publicity through storytelling, partnerships and PR to build trust and customer loyalty in financial services marketing.

Tech PR Done Poorly: A Deep Dive into the Failures and Missteps of Technology Public Relations
Analysis of major tech PR failures from Facebook to Theranos reveals crucial lessons about transparency and trust in technology communications and crisis response

Fintech Publicity Stunts That Worked: How Bold Moves Led to Success
Learn how fintech companies use creative publicity stunts like colored cards, million-dollar giveaways & free pizza promotions to build brand awareness & drive customer growth

How Small Tech Startups Can Leverage PR to Compete in a Saturated Market
Learn how small tech startups can leverage PR strategies to stand out in a crowded market, build brand awareness and compete with industry giants despite limited resources

How Technology PR is Driving Innovation and Shaping Public Perception
Explore how technology PR shapes innovation and public perception through storytelling, managing emerging tech narratives, and influencing industry leaders and policy
