AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Learn how AI transforms PR storytelling as synthetic media redefines creativity, authenticity and trust in modern communications. Discover the future of PR agencies.
IBM launched Smarter Planet in November 2008. It cost $300M across three years, ran for a decade, and became the most-studied B2B marketing campaign of the modern era. The vision-driven architecture, the five pillars that worked, the three that didn't — and the operations now copying it.
Learn how Apple, Spotify, Dropbox and Slack built powerful tech PR campaigns through user-generated content, community storytelling and authentic engagement.
Learn how strategic fintech PR builds lasting credibility through transparency and trust rather than flashy stunts with examples from Chime, Stripe, and more.
Small tech brands succeed with smart PR through credibility, storytelling and strategy. Learn how startups win big using earned media, thought leadership and community.
Explore fintech PR failures and discover lessons from Robinhood's GameStop crisis. Learn how trust issues can destroy brands and find strategies for better communications.
Learn how Workhuman and Kaatch revolutionized HR tech PR in Europe by prioritizing empathy over automation and building trust through human-centered storytelling.
Halo 2's "I Love Bees" ARG showed game PR how payphone mysteries, distributed community puzzles, and immersive viral storytelling work together. The campaign that became the template.
AI is reshaping PR across media monitoring, content creation, and crisis management. The capabilities, the limits, and the operational reset PR teams need to make.
Small fintech brands outperform incumbents on the moves that compound — content marketing before product launch, micro-influencer backlink graphs, gamification, educational authority. The working reference cases: Curvo (Belgium), PensionBee (UK), Monobank (Ukraine), Sarwa (UAE), Zopa (UK), Wise (global). Plus the Chime case at scale.