America’s classic all-day food stop for coffee and baked treats Dunkin’ Donuts, has launched its “HoliDDay” Fashions Twitter & Instagram contest. To participate, contestants send photos of themselves in their favorite holiday attire for the chance to win a $100 Dunkin’ Donuts gift card. Through Friday, December 21, fans can submit photos to @DunkinDonuts on Twitter or Instagram, using the hashtag #HoliDDayContest. Five winners will receive the prize. Additional terms and conditions related to Dunkin’ Donuts’ HoliDDay Fashions Twitter & Instagram contest are available online.
Dunkin’ Donuts also commissioned a survey of over 1,000 Americans to examine how people stay energized through all the holiday shopping, parties and meals. Study highlights reveal: Shoppers will be busily occupied right up to Christmas. More than half (58%) do not plan to have finished shopping until at least the week before Christmas. Over a quarter of people (26%) will shop on Christmas Eve or even after Christmas is over. The most common last minute gift purchase are gift cards, purchased online or via mobile.
Dunkin’ Donuts’ special holiday beverage line up features three flavored hot or iced coffee and lattes, including new White Chocolate, as well as classic Peppermint Mocha and Gingerbread. Patrons can also purchase Dunkin’ Donuts’ new Peppermint Mocha K-Cup® packs at home for use with Keurig K-Cup® single cup brewing systems.
The Dunkin’ Donuts mobile app is available for both iPhone and Android smartphones and allows users to send various holiday-themed virtual Dunkin’ Donuts cards, which can be redeemed directly from a mobile phone at over 6,000 participating U.S. Dunkin’ Donuts locations.
Dunkin Donuts has worked with many companies, including Formula PR, Fleishman-Hillard & Weber Shandwick on community relations.