Instagram Marketing for Small Businesses

2021-08-06 by EPR Staff

As a marketing platform with a lot of potential, Instagram has the ability to bring together plenty of businesses and consumers. In fact, it’s consistently ranked as one of the most popular social media platforms, with over a billion users around the world who enjoy the visual focus of the app. There are several ways that companies can successfully employ Instagram marketing. These are strategies that can position businesses as a part of the global digital community and help them reach a large number of consumers. Business Instagram Account The first step in utilizing Instagram as a marketing platform for... Read More >

Instagram Contests Can Grow the Audience

2021-01-31 by EPR Staff
3 Fantastic Examples of Instagram Contests That Fuel Marketing Goals

Looking for a quick way to gain more followers? According to the social media scheduling tool, Tailwind, running a contest on Instagram can gain a brand 70% more followers in just one quarter than not hosting one. The statistic was the result of analyzing more than 60,000 Instagram posts. Another discovery was that contests on Instagram receive 64 times more comments and 3 ½ times more likes than regular posts. Tailwind found that after spending an average of 2 ½ minutes on a contest app, 94.46% of users share the promotion. 62.13% tell friends and encourage them to enter as... Read More >

Should You Buy Instagram Followers?

2020-04-24 by EPR Staff

Should You Buy Instagram Followers? These days, it seems like everyone has bought some Instagram followers, to the point where researchers have looked into the numbers of big stars and realized that they too, have fake followers. The logic behind buying Instagram followers is simple - the more people follow an account, the more that account is going to be popular, not just with people, but with the Instagram algorithm. This, in turn, will recommend that original account to even more people, thus gaining even more followers on the platform. The websites that offer this type of services are practically... Read More >

How to Run an Instagram Contest

2019-05-09 by EPR Staff

How to Run an Instagram Contest Whether you’re a well-established brand or just getting started, an Instagram contest is an increasingly popular social media strategy - and for good reason. Everyone loves freebies, and Instagram contests prove their mettle time and time again in being able to engage existing followers while drawing in new customers at the same time. When mapping out our Instagram contest, keep in mind the platform’s contest rules. In summary, they assert: ●        You cannot imply that Instagram is affiliated with the contest; ●        You can’t ask users to tag themselves or others in pictures that don’t actually... Read More >

Congrats To Lisette & Brad Zeifman of Shadow PR On Shadow Baby Girl

2018-06-03 by EPR Staff
Brad Zeifman

Congratulations to Brad Zeifman and Lisette Sand-Freedman on their new baby girl born September 18th, weighing a petite 5 pounds and 12 ounces. The proud parents have named their beautiful new princess Chloe James Zeifman, who arrived at Weill Cornell Hospital about a month ahead of schedule. This is the picture shared by the proud papa on his Instagram account: Chloe’s big brother is 2-year-old Dylan. Brad and Lisette started as business partners when they opened Shadow PR in 2007 and worked together for several years before they came to the realization they were meant to be together as life... Read More >

Public Relations Request for Proposal – RFP

2018-01-25 by EPR Staff
request for proposal public relations

  At Everything PR, we cover the full spectrum of interests, activities, and PR-related topics. What could be more interesting to PR Agency professionals than the prospect of a new client? And for companies looking for help with their public relations, we want to make it easier for you to find the perfect fit. We happily provide this service as part of our ongoing public relations news updates.  If you have a request for proposal to add to this list (updated weekly), please tell us all about it by forwarding the information using the instructions and email listed at We... Read More >

5WPR / 5W Public Relations: A Look Inside the Agency

2017-03-22 by Ronn Torossian
5wpr5W Public Relations

5WPR / 5W Public Relations Agency Re-Launches Website, Unveils New Look And Layout  5WPR is a top 20 PR agency in the US, has announced the re-launch of its website, The new website showcases a fresh look and feel as well as a new user-friendly layout. The new site’s fully responsive design continues to highlight the agency’s client-focused and results-oriented approach to full-service PR campaigns. 5W PR’s top quality PR strategies have earned it several industry awards, including PR Agency of the Year, which was awarded to 5W by the American Business Awards for the third year in a row.... Read More >

Advertising on Instagram & Four Awesome Brands on Instagram — And What They’re Doing Right

2016-03-08 by EPR Staff
Instagram cake Ads

As one of the most well-loved social media sites, a great Instagram presence is critical to any brand. While the platform is associated with smartphone-wielding teens and twentysomethings, the Pew Research Center found that 26% of all adults who use the Internet have an Instagram account. With this in mind, it’s important for brands to not only use the site, but to make their posts stand out. Many of the world’s most popular companies use it to engage their fans in a fun and interesting way, ensuring fans return for more updates. Here are four brands whose Instagram strategies are... Read More >

America’s Top PR Firms Are Not Using Instagram!

2016-02-16 by EPR Staff
instagram social media

Edelman, New York City, New York.  with over 29,000 followers, the verified account has 408 posts at the last count. This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing. Additionally, the firm has also decided to showcase some of the 5,300 employees who work for it worldwide and have shared plenty of valuable information about the company itself or its initiatives. Unfortunately, the engagement rate for all of those posts is still low compared to the number of people who follow the account, and the... Read More >

Penn State University Seeking A Dancing Public Relations Company

2015-12-25 by EPR Staff
PennState dance Marathon

The Penn State Dance Marathon in conjunction with Pennsylvania State University is seeking a public relations firm to aid in the development of the organization’s communication strategy. Penn State Dance Marathon (THON) is a year-long fundraising and awareness campaign for the fight against childhood cancer. Each year, more than 15,000 Penn State student volunteers dedicate their time and effort to THON, making it the largest student-run philanthropy in the world. These efforts culminate every February in a 46 hour no-sitting, no-sleeping dance marathon in the Bryce Jordan Center on Penn State’s Campus in University Park, Pa. THON’s sole beneficiary, Four Diamonds, not only covers... Read More >

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