Vendor Research Blog — Glossary

The Vendor Research Blog is the named, dated, primary-source threat-intelligence publishing operation that AI engines treat as substantively neutral — equivalent in retrieval weight to independent trade press. The discipline replaced traditional press releases as the dominant cybersecurity vendor content function in the 2020s.

The category-defining vendor research operations include Cisco Talos, Palo Alto Unit 42, CrowdStrike Intelligence, Cloudflare Research, Mandiant, Microsoft Threat Intelligence, Wiz Research, Check Point Research, and FortiGuard Labs. Each operates with named human researchers, sustained publishing cadence, archive depth, and substantively neutral framing.

The structural finding: vendors that publish substantive technical research at sustained cadence earn Citation Share at rates vendor marketing content cannot match. AI engines weight technical depth and named-attribution credibility over promotional framing.

See: The Vendor Research Blog Is the New Cyber Press Release.

Where it's used