India Tourism Development Corporation Limited, Appointment of PR Agency

Purpose

Background

Scope of Work

• Press Conferences / Meets: Interviews of ITDC top brass with leading business publications and news channels/Features/Press Releases in strategic manner and proactively develop the theme/concept for press meets.
• Work out news releases, articles and other promotional initiatives targeting regional, local, national & international media.
• Develop time frame for insertions: time releases/media initiatives for sustained &  high visibility at key centers and liaise with target media to bring out special reports on activities/events across electronic, print, outdoor, radio and digital media (including social media)
• Conceptualize and develop media & promotional strategy and suggest tools to execute the same.
• Develop a communications plan that conceptualizes and develops positive storyboards in respect of ITDC and showcase them at appropriate levels.
• Maximize publicity for the ITDC in regional & national media.
• Establish a 24 X 7 press office or as per the requirement of ITDC in case of special and big events & organizing the pre and post publicity for various events.
• Managing media relations and networks and improving their interaction with the stakeholders.
• Coordinating features and advertorials in leading national and business publications.
• Disseminate and release news articles and columns on behalf of the ITDC.
• Facilitate national media partnerships / alliances and manage crisis situations around the event.

• Coverage on ITDC, competitive coverage, industry reports relevant to the travel & tourism sector.
• Provide reports of press clippings, TV news items from across key centers of North, East, North East, West and South regions.

• Highlight the objectives, rationale and relevance of the programme in broader context, with a view to positively influencing opinion leaders in each of the relevant regions/cities by providing build up and support to ITDC participation in seminars, conferences and trade shows

• Develop a customized online PR strategy that would work in tandem with the traditional PR as well as Marketing & Sales activity to drive traffic to the official website, creative buzz for ITDC properties offline activities, tap into blogosphere discussion relevant to ITDC, enhance visibility of ITDC properties within value rewarding online magazines, news portals and networking spaces

• Formulate key messages through messaging workshops and provide guidance in developing overall strategy.
• Monthly meetings and fortnightly conference calls between client and senior management to discuss campaign and review work.
• To undertake media training at various levels to provide refresher modules for relevant spokespersons and organize basic communication, process flows and skills equipping media workshops for all access points within the organization.
• In the event of unforeseen occurrences, which may have potential of creating negative perception about the ITDC, the communications agency will have to take proactive steps to help the ITDC representatives communicate effectively using various media vehicles and channels as deemed fit.

• Shall perform any other work related to the assignment as required and as identified during the course of assignment.
• At the end of the programme Media & PR agency to submit a consolidate report with details of all the activities done during the entire course of programme.
• Quarterly Corporate magazine/communiqué highlighting quarterly activities of the Corporation would be published by the selected agency. Magazine may be e-form or in print version. In case print version is required, job of PR agency would be to perform and provide content in e-form and printing job would be conducted by ITDC through its creative division.

Due Date

Contact