Scope: Upon issuance of a task order, the specific scope of work will be developed with the successful candidate(s). The following represents a general description of anticipated services only and not an exhaustive list. It is preferred that the proposer have a physical office within the SanJoaquin Valley, or the Sacramento or Bay Areas.
1. Marketing & Advertising
- Brand positioning and messaging.
- Concept development and design.
- Copywriting and editing (may include multilingual).
- Digital marketing, SEO strategy and optimization, interactive tool design and development (video, webinars, etc.).
- Familiarity with Customer Relationship Management (CRM) Systems structure and automation a plus.
- Creative strategy and design for collaterals, presentations, reports, advertising, displays, broadcast and promotional items.
- Video production, photography (aerial, drone, general), casting/talent, licensing and art buying.
- Media planning, buying and placement.
- Graphic design.
2. Website Design & Development
- Website refresh and template designs.
- Assist with content management strategies, including those designed for mobile devices.
- Experience with interactive web functionality and features.
- Knowledge of website ADA compliance
3. Market Research & Analysis:
- Experience with conducting primary market research, focus groups, survey development and analysis.
- Experience with GIS tools, customer segmentation and cluster analysis.
- Monitoring, tracking and reporting on analytics and performance resulting from advertising, website, social media platforms, campaigns and events.
4. Account Management & Reporting
- Maintain internal procedures that ensure budget control, prompt billing and deliverables monitoring, tracking and reporting.
Due Date: October 3, 2025, 4:00 pm
Contact: Yvette Davis 209-235-0600
