MISSISSIPPI DEPARTMENT OF MENTAL HEALTH Stand Up, Mississippi Communication Campaign for Opioid Awareness
CLOSING DATE AND TIME: April 17, 2023, at 9:00 AM (CST)
Section 4 – Scope of Work
Continue and expand the efforts of Stand Up, Mississippi – a statewide targeted communication strategy to end the opioid crisis and inspire all Mississippians to work together to create a stronger and healthier future by increasing the public’s understanding of opioid addiction and how to access needed services including:
• Developing communication strategies including but not limited to: website content and updates, social media, web-based and printed outreach materials, advertisements/Public Service Announcements, news media, and presentations for target audiences.
• Conducting media placement procurement to include the appropriate mix of the following (based on final budget and availability):
o Print and digital ad space for newspapers and magazines
o Digital buys (e.g., streaming radio, website advertisements, social media, etc.)
o Outdoor billboards
o Broadcast radio
o Print materials
All media buys will include negotiating for best and lowest cost, seeking value added promotional opportunities, conducting appropriate focused market research, target audience segmentation and regionalization.
• Actively engaging public relations/news media collaboration plans.
• Communicating routinely with DMH to report on progress and performance as part of the ongoing evaluation.
• Actively searching for unique outreach opportunities within Mississippi for Stand Up, Mississippi presence targeting the populations as identified by DMH.
o Registering DMH staff and purchasing exhibitor/sponsorship opportunities at state conferences.
• Providing ongoing evaluation of the campaign and make recommendations regarding innovative ideas to reach target audiences, methods, and budget allocation as necessary to meet campaign objectives.
Specifics:
• -Proven experience of managing the Stand Up, Mississippi campaign or a state-wide opioid awareness campaign of the like.
• -Dedicated staff to generate innovative and unique outreach ideas and conduct strategic planning that will reach intended audiences.
• -Ability to conduct research from reliable and relevant sources on current trends in data and opioid awareness educational tactics used to curb overdose deaths.
• -Ability to produce content and provide direct reach to audiences through email/database marketing platforms.
-Established relationships with entities that could benefit the mission of the Stand Up, Mississippi campaign.
