Ogilvy & Mather China received the Grand Prix award in the Outdoor category at the 2012 Cannes Lions International Festival of Creativity for their “#CokeHands” campaign. The piece ran across Shanghai bus shelters and elevators, building on Coke's “Open Happiness” initiative.
Ogilvy & Mather China's Chief Creative Officer, Graham Fink shared his enthusiasm for the initiative:
"This award is a fantastic recognition for Ogilvy Shanghai, and for creativity in China as a whole. Nurturing young talent is hugely important to me and I want Ogilvy & Mather China to be a place that attracts them and gives them opportunities of doing famous work on famous brands. Jonathan Mak Long is a prime example of young talent and it's great that he will be here in Cannes to go up on stage to receive his first Lion - before he has even finished studying."Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, added:
"This Grand Prix is truly a great honour for Ogilvy & Mather China, and for the network. We are immensely proud of our achievement."The agency won an additional 26 Lions including 3 Gold, 10 silver and 12 Bronze. The full list of awards can be viewed at: www.canneslions.com.
