Outbrain Buys Visual Revenue, Expands Offering for Online Publishers
The PR tool and content discovery platform Outbrain enhanced its offering for online publishers and is providing them now with an end-to-end solution for optimizing all of their pages on all channels, screen sizes and devices, following the acquisition of Visual Revenue. As a result of this acquisition, all 25 members of the Visual Revenue team will join Outbrain. The financial details of the deal remained undisclosed.
“As fans of great journalism, we strongly believe in the important role the editor has in the newsroom, and through this acquisition we’re further empowering editorial decisions with actionable insights using data and analytics,” said Yaron Galai, Co-Founder and CEO of Outbrain. “Combined with our industry-leading content recommendations, this acquisition helps further our top-line mission to match readers with quality content, first through links to recommended reading and now through great content on the homepages of the sites they like to visit. We’re committed to building a long-term business in the content discovery space and look forward to welcoming Visual Revenue to the Outbrain team.”
Visual Revenue tracks and measures the success of more than 13.5 billion pages each month, and is now used on more than 250 media platforms globally, including Comcast, The Atlantic, The Dallas Morning News, NBC Universal, Le Monde and USA Today. Using its tools, publishers can see how their links perform in the present compared to how they performed in the past, and get content suggestions for their web pages and social media channels.
With the acquisition of Visual Revenue, Outbrain offers companies both automated and editorially controlled solutions that will optimize their pages across any channel, screen size and device. Outbrain seeks to provide users with relevant online content and to help brands and publishers to reach a highly engaged audience. The company currently uses personalized links, and recommends content across a network of over 700 premium publishers, such as CNN, Fox News, Hearst, Rolling Stone, US Weekly and Fast Company
“Publishers need to consider many options to provide readers with the best possible experience,” said Kamal Hotchandani of Haute Living.