- Google Alerts and Talkwalker alerts allow users to monitor the web for interesting new content. Well-constructed content will find its way to users who want it most.
- Google Analytics help you understand what your target market is looking for. Refine your content for better results.
- Hootsuite allows users to manage social networks, schedule posts and engage audiences. Best of all, you can measure your ROI right from the dashboard.
- Cision – comprehensive PR tools that facilitate outstanding data-driven decision-making.
- Meltwater – a suite of products designed for modern PR tracking as well as online and print monitoring, truly a “get the best of both” in a box, monitor countless conversations and mine them for immediate insights.
- IQ Media – real-time insights to drive and understand audience engagement. As a bonus, track your competitors in all forms of media – paid, earned, shared and owned.
- TV Eyes – outstanding broadcast monitor service keeps customers connected with “every U.S., DMA, national cable, and the most international stations.
- What do I want? Work backward from your needs to the features of the various services rather than choosing a service based on features and trying to match it to your needs.
- What are you trying to do? Are you trying to monitor, to engage, to create or to influence?
- What’s my budget? Don’t price the services before you decide how much you can afford to pay. You’ll end up spending too much. You don’t need the best system. You need the best one you can afford.
