Powering PRogress, the international conference organized by PRSA this October, is set out to reinforce the critical role PR plays in today's business world. In an environment where information has taken over business and managing it is a must for any communication professional aiming to reach a company’s goals, Powering PRogress invites PR specialists to explore the innovative technologies and trends that have changed the PR game and how it’s being played. As the lines between communication fields blur out, PRSA aims to help you pick up new skills to explore new channels and seize emerging opportunities. To accomplish this bold goals, Powering PRogress aims to gather the best and brightest of the public relations world in Washington DC for the PRSA International Conference organized between October 16th and 19th. Some of the most influential thought leaders of fields ranging from branding, crisis communication and public affairs to social technology emergence and online research have been invited to host this year’s keynote presentations. Get ready to meet Bettina Luescher, chief spokesperson, United Nations World Food Programme; Bill Tancer, author of “Click: What Millions of People Are Doing Online and Why It Matters — Unexpected Insights for Business and Life”; Jeffrey Hayzlett, author of “The Mirror Test: Is Your Business Really Breathing?”; Charlene Li, author of “Open Leadership: How Social Technology Can Transform the Way You Lead", and co-author of “Groundswell: Winning in a World Transformed by Social Technologies” and many other respected members of the communication world. Powering PRogress will feature over 80 sessions in four different tracks, Innovative Strategies, Effective Tactics and Techniques, Specialization and Practice Area and The Business Case for Public Relations. To have a complete idea of all the great presentations and panels available to you check out the conference program and the detailed sessions description. If this mix of PR knowledge, new trends and technologies exploration and extended networking opportunities has convinced you, hurry up and register before August 27 to save 200 US dollars. If you’re also one of the first 750 package one registrants, you will also receive a free copy of Charlene Li’s new book, “Open Leadership: How Social Technology Can Transform the Way You Lead”.
