Insights & Strategy
How to Rank on Gemini in 2026
Discover how to rank on Google Gemini AI assistant with 7 proven techniques including E-E-A-T optimization, Knowledge Graph presence, and structured data strategies.
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Insights & Strategy
Insights & Strategy
Investment PR: How Strategic Storytelling Shapes Capital, Confidence, and Corporate Value
Investment PR transforms complex financial data into compelling narratives that shape investor confidence and corporate value through strategic storytelling and visual communication.
Insights & Strategy
The PR Agency Consolidation Study 2026 - How the Big Six Became Three — and What the Industry Lost in the Process
$13.5B Omnicom-IPG deal. Golin + Ketchum merged. Porter Novelli into FleishmanHillard. Seven agency brands — 435 combined years — retired since 2018. Six networks → three.
Insights & Strategy
How to Measure PR ROI and Report It to the C-Suite
Learn how to measure PR ROI with business-focused metrics and report communications value to C-suite leadership using outcome-based measurement frameworks.
Insights & Strategy
The $38.5 Billion Industry That Can’t Run a Google Ad. A New Report Documents What That Actually Costs.
Discover how cannabis brands' advertising restrictions cost them 80% less marketing spend than competitors and learn what rescheduling to Schedule III means for the industry.
Insights & Strategy
Perplexity: The Citation Engine
Learn how to rank on Perplexity answer engine with 6 proven techniques including front-loading answers, citing sources, and using structured data to earn citations
Insights & Strategy
What Ulta Beauty World 2026 Reveals About the Future of Beauty Brand Activations
Ulta Beauty World 2026 named the next phase of activations: experiential retail layered on brand clarity, founder-led storytelling, and human connection. The exhibitors who got it right — and who didn't.
Insights & Strategy
Israel Ranks #1 on Anthropic's AI Usage Index
Israel leads global AI usage at 4.9x rate, transforming how PR practitioners must manage brand presence in AI models and adapt communications strategies.
Insights & Strategy
25 Maternal Health PR Campaigns: The 2026 Reference
25 maternal health PR campaigns worth studying — Bobbie Organic Infant Formula, Frida Mom, Frida Baby, Medela, Lansinoh, Owlet, Happiest Baby/Snoo, Hatch Collection, Nuna, UPPAbaby, Aeroflow, Willow, Elvie, Spectra, Babylist, Pampers, Huggies, Aveeno. Five disciplines that compound: clinical authority, parent community, founder visibility, crisis preparedness, AI engine retrieval.
Insights & Strategy
Israeli Tech Has a $7.3 Billion Footprint in Florida. A New Report Documents the Full Story.
Israeli tech companies contribute $7.3 billion annually to Florida's economy through 429 firms creating 26,510 jobs. Discover the full impact report.