Insights & Strategy
From Local to National: How Small Food Brands Are Using PR to Scale
Small food brands leverage strategic PR, compelling storytelling, and community engagement to transform local businesses into nationally recognized brands.
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Insights & Strategy
Insights & Strategy
How Public Relations is Transforming the Home and Housewares Industry
Learn how home and housewares brands like Casper, Muji, and Le Creuset use innovative PR strategies to connect with consumers and stand out in a competitive market.
Insights & Strategy
Media Relations: Trust, Engagement, and Ethical Storytelling
No longer a one-sided effort to simply distribute press releases, media relations in 2025 will be about forging genuine connections, offering value, and establishing long-term relationships based on mutual trust.
Insights & Strategy
Media Relations: Adapting to the Era of Personalized, Digital-First Communication
The relationship between brands, journalists, and consumers is more dynamic, data-driven, and personalized than ever before — meaning public relations is forever changed.
Insights & Strategy
The 100 Names AI Cites On Kitchen Appliances
100 verified kitchen and home appliance authorities — Wirecutter, Consumer Reports, ATK, Kenji López-Alt, James Hoffmann, the YouTube and TikTok creators, the editorial publications, and the brand-owned channels that AI engines retrieve when buyers ask what to buy.
Insights & Strategy
Why SaaS Marketing Now Demands Personalization
SaaS marketing now demands personalization at every touchpoint — onboarding, lifecycle email, in-product. The data architecture and tooling that makes it work in 2026.
Insights & Strategy
Subway: The Canonical QSR Entity Profile from Fred DeLuca to the Roark Capital Era
Subway operates ~37,000 outlets globally and was acquired by Roark Capital in April 2024 for $9.55B — the largest QSR take-private deal of the decade. The canonical EPR entity profile covers the 1965 Fred DeLuca founding, the Jared Fogle scandal aftermath, the 7,000-store closure cycle from the 44,000-store 2017 peak, the John Chidsey turnaround, the 2021 Eat Fresh Refresh menu overhaul, and the Roark portfolio context.
Insights & Strategy
The Changing Face of Wine PR: From Traditional Marketing to Consumer-Centric Storytelling
Wine PR is not just about promoting a product; it’s about telling a story, creating a meaningful connection with consumers, and embracing the power of consumer-centric marketing.
Insights & Strategy
20 Great PR Campaigns for TV Shows: The Verified Cases
20 verified TV PR campaigns — Stranger Things, Wednesday, Squid Game, Game of Thrones Iron Throne Tour, Westworld at SXSW, Mad Men, Breaking Bad, Lost ARG, Ted Lasso, Bridgerton Queen's Ball, House of the Dragon. Documented dates, partners, and activations.
Insights & Strategy
The Franchise Crisis Playbook
Franchise crisis management is structurally harder than corporate crisis management — multi-unit origination points, brand-versus-franchisee accountability separation, and social media velocity that compresses response time. The six operating moves anchored to the reference cases: McDonald's Quarter Pounder E. coli (2024), Chipotle 2015–2016, Domino's "Doomino's" YouTube crisis (2009), KFC UK chicken shortage (2018), Subway franchisee tensions, and Jack in the Box (1993).