Insights & Strategy
What Are The Next Best PR Steps
Plenty of companies at the start of the pandemic decided to take a protective approach by holding back on promotional and marketing efforts.
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Insights & Strategy
Insights & Strategy
Different Types of Copy in Marketing and PR
Although the past year accelerated the digital trend, most people and companies around the world were already going digital long before that.
Insights & Strategy
Achieving more Market Share for your Company with PR
The main goal of every business is to have a bigger market share to increase sales and profitability.
Insights & Strategy
Types of Media: Print, Broadcast, and Internet Explained
The three types of media — print, broadcast, and internet — with formats, uses, PESO model, and how they work together in modern communications and AI-era discovery.
Insights & Strategy
What Are the Functions of Public Relations?
The functions of public relations — media representation, content development, crisis communications, reputation management, social media, and stakeholder relations — and how each builds and protects an organization's reputation.
Insights & Strategy
OnePlus: The Benchmark-Throttling Misleading-Statement Case
OnePlus's July 2021 benchmark-throttling case became a reference for how technical-product brands handle misleading-statement crises in independently-verifiable categories. The Geekbench delisting, the failed contextualization attempt, and what tech-brand crisis practice now defaults to.
Insights & Strategy
PR ROI Playbook: Frameworks, Metrics & Measurement
PR ROI is real and measurable. The frameworks, the metrics that work, the ones to retire, and the playbook every comms team should be running.
Insights & Strategy
How to Send a Pitch Email the Right Way
A media pitch is when a company or an agency tries to get a media outlet or a journalist interested enough in a particular story that they decide to cover it.
Insights & Strategy
Converting PR Efforts into Sales
Whenever a media outlet starts covering a company, plenty of businesses start to believe that that's all they need to get more sales.