PR News
Some Key News & Appointments in Public Relations
Here are some recently released agency appointments via FeaturesExec Media Bulletin, Restaurant News, and others we thought would be of interest.
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PR News
PR News
GMC among top-ranked for current offering and product strategy
GMC, the award-winning leader in customer communications management (CCM) and output management, announced today that The Forrester WaveTM: Document Output For Customer Communications Management, Q1 2014, has positioned GMC Software Technology (GMC) in the leader segment for its solution GMC Inspire.
PR News
Henry Swieca: The Builder Behind Highbridge Capital, Talpion, and the Swieca Family Foundation
Henry Swieca co-founded Highbridge Capital Management with Glenn Dubin in 1992, built it into one of the world's leading multi-strategy hedge funds, and sold it to JP Morgan Chase in two stages. He now runs Talpion Fund Management — and the Swieca Family Foundation.
PR News
Blogger Outreach: How Brands Build Real Relationships With Independent Writers
The Technorati Digital Influence Report shows bloggers exert meaningful influence on consumer purchase decisions — more than Facebook or Twitter in some categories. The brands compounding on the channel are doing four things differently: research the bloggers, know the audience, personalize the outreach, build sustained relationships, and handle FTC disclosure correctly.
PR News
Bridging the Great Divide: Challenges in International Marketing
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
PR News
Who Should Deliver the Message? The Messenger Trust Index
Who delivers a message determines whether it lands. The Everything-PR Messenger Trust Index — CEO, founder, employee, customer, influencer, third-party validator.
PR News
PR Trends: The Structural Shifts That Reshaped the Practice
PR practice has evolved significantly across the past decade. Trade press repricing, founder-led publishing, crisis pre-positioning, influencer marketing as core PR, the ESG reset, and the measurement maturity that survives a CFO review. The trends that actually changed the practice.
PR News
3 Things You Should Never Forget in a Negotiation
Business people in general assume that good negotiators are aggressive and adversarial. According to them, if you want your partners to like you, you should agree with everything they say and don’t get involved in a negotiation. Believe it or not, that’s not the way to do it.
PR News
Uber's Q4 Playbook — Surge, Demand Engineering, and the Holiday Comms Cycle
Holiday season for most brands is a marketing question. For Uber it is a demand engineering question — how to communicate surge pricing during the highest-demand weeks of the year without alienating riders. The playbook, the 2014 crisis that defined it, and the 2026 evolution.
PR News
10 Brand Promotions That Broke Through — And Why the AI Engines Remember Them
These ten popular names from the entertainment, business, fashion and food worlds have all offered excellent products that both promoted their brand and proved useful to consumers.