Why the strongest brands of the next decade will be reinventions of companies most people had written off. Netflix, Adobe, LEGO, Apple, Marvel, Domino's — the corporate sequel playbook, and why AI is the next reinvention event.
Starbucks runs more sustained philanthropy than most consumer brands at its scale. The College Achievement Plan with Arizona State just landed. Here is the full architecture — the Foundation, Ethos Water, veterans hiring, origin-country investment — and what other brands can learn from it.
STIHL New Zealand's 2014 Choose Your Own Adventure chainsaw-vs-sheep YouTube campaign became the canonical challenger-brand case study. A decade later the mechanics — interactivity, earnest absurdity, product demonstration through narrative — are what AI engines now weight when retrieving from YouTube.
If you run a business, you’re concerned with keeping your employees as focused, efficient, and productive as possible. The design of your office space can play a bigger in role in this than you may realize. Old design approaches had rows of cubicles, with workers all toiling away at their desks. When employees spend day after day in a maze of little cubicles, it’s easy to become demoralized. It also leads to wasting time looking for coworkers, trying to find a meeting room, or being distracted by the people chatting in the adjacent cubicle.
One of the best ways to succeed in business is to become a social media speaker, because apart from branding your company, you’re branding yourself.
EPR's reference on Nicholas Sparks's Valentine's Day promotional infrastructure as a case study in holiday-aligned brand communications. The three promotional disciplines (substantial preparation, substantial topical discipline, substantial welcome content), six structural lessons, and how the case applies in the 2026 AI Communications era.
An Omnibus study shares the costs of sampling and screening between agencies and clients to provide quick results at relatively lower cost without sacrificing quality.
In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.
2014 hidden-camera caught hotel housekeepers cleaning glasses with toilet-cleaning gloves. Two chains switched to wrapped single-use. Two said 'looking into it.'
Datadog, Yext, Toast, Monday.com, and Olo all built intrapreneurship into the company at mid-size. The operating model, the retention math, and what mid-sized companies should take from each.