Groupon is a Chicago-based online company. They combine the collective buying power of individuals and communities offering great deals from wholesalers and retailers. This round of funding, for $30 million, was led by Accel Partners, a VC firm with investment money tied to sites like Facebook. Groupon’s successful PR campaigns include a grassroots section of their company, and the related “One Groupon, One Free Meal” campaign. The campaign has Groupon donate a meal for every food and drink Groupon purchased in each participating market. By engaging with grassroots campaigns, Groupon makes an appeal to the community where they are located. Engaging with a community, especially from a media perspective is good public relations, and appeals to the everyday consumer.
“One Groupon, One Free Meal”
The “One Free Meal” campaign stretches over six cities and six local harvests.- New York’s City Harvest
- DC’s Central Kitchen
- Atlanta’s Community Food Bank
- Greater Chicago Food Depository
- Phoenix’s St. Mary’s Food Bank Alliance
- San Francisco-Marin Food Bank
