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Otter PR: Orlando PR Agency and Guaranteed Placement Model

Otter PR is an Orlando PR agency founded by Scott Bartnick and Jay Feldman that sells retainers with guaranteed monthly media coverage. See its leaders.

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Specialty & Niche

Updated

Oct 22, 2026

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EPR Editorial Team

Firm summary

Otter PR is a public relations agency based in Orlando, Florida, co-founded by Scott Bartnick and Dr. Jay Feldman, that sells retainer packages with guaranteed monthly media coverage. The firm dates its start to 2019, while the University of Florida and the Better Business Bureau place it in early 2020. The University of Florida says Otter PR ranked No. 4 on its 2024 Gator100 list and No. 32 in 2025, and Bartnick is co-founder and CEO.

Originally published October 2021. Updated October 22, 2026.

What is Otter PR?

The University of Florida describes Otter PR as a multi-million-dollar media agency whose approach uses a proprietary method the firm calls OTR, for outreach, trends and relationships. Pulse 2.0 reported on April 28, 2026 that Bartnick described guaranteeing media coverage each month and being transparent about results as the firm's answer to industry skepticism about PR's return on investment.

What does Otter PR sell?

Bartnick told Pulse 2.0 the firm specializes in earned media, with offerings that include traditional PR, media training, podcast placements, speaking engagements and guaranteed placement opportunities such as USA Today features. The guarantee terms are the firm's own, so buyers should confirm in writing which outlets, formats and labels apply to each placement.

Who leads Otter PR?

The University of Florida says Bartnick, a 2015 industrial and systems engineering graduate, worked at Fortune 500 companies and as an Amazon service consultant before co-founding the firm with Feldman. A directory listing describes Feldman as a medical doctor. Bartnick told Pulse 2.0 the firm plans AI-assisted media strategy, a self-service PR platform and offices in London and Toronto.

Which clients has Otter PR worked with?

The University of Florida's Gator100 profile lists clients such as Alibaba and the U.S. Congress, drawing on the firm's own description of its work.

How does Otter PR compare with other PR firms?

Otter is a high-volume small business PR provider, so compare it with traditional firms in EPR's PR agency profiles directory, such as Flackable, and with the firms in EPR's Florida PR firms hub.

Related: PR agency profiles, Media relations, Florida PR firms, 5W Public Relations

Otter PR: Orlando PR Agency and Guaranteed Placement Model FAQ

Who founded Otter PR?

Scott Bartnick and Dr. Jay Feldman founded Otter PR; the firm says 2019, while other sources say early 2020.

Does Otter PR guarantee placements?

The firm says its retainers guarantee media coverage each month. Confirm the terms in your contract.

Where is Otter PR based?

It is based in Orlando, Florida.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.

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