Request for Proposals VIRGINIA COMMONWEALTH UNIVERSITY REQUEST FOR PROPOSALS (RFP) 185334363EC PAID MEDIA PLANNING AND BUYING
Proposal Due Date (Firm): JUNE 3, 2024 2:00 PM EST
Electronic Proposal Delivery:
VIRGINIA COMMONWEALTH UNIVERSITY (VCU)
EARLENE CHARITY, SENIOR BUYER ewcharity@vcu.edu
STATEMENT OF NEEDS
The University seeks experienced vendors to provide media services for planning and purchasing of media using their skills and experience in the selection of media placements to achieve business objectives.
The ideal vendor shall have a history of comprehensive, strategic media planning skills that aligned with target audience consumption practices, delivered strong performance, met and or exceeded campaign objectives and offered new/fresh to market opportunities.
A. Specific Requirements
1. The vendor shall provide media services for planning and purchasing media using their skills and experience in the selection of media placements to achieve business objectives.
B. General Requirements
1. Experience delivering comprehensive, strategic media plans with action-oriented goals and key performance indicators for a higher education institution.
2. Use of industry and proprietary tools and data necessary to perform the service.
3. While considering the increase in privacy restrictions, provide solutions for tracking conversion performance.
4. Leading media strategy, planning and buying for an online business vertical.
5. Demonstrated ability to master the following:
a) Analyzing target audience(s) media habits and related research for both existing business and new business opportunities
b) Seeking out and review of new media channels, media partners, technologies
to exceed goals and objectives
c) Maintaining media plans and flowcharts
d) Overseeing billing and accrual reviews and audits
e) Overseeing budgeting media optimizations
f) Continually monitoring and optimizing the performance of a campaign and designated spend by channel
C. Additional Requirements
1. The vendor shall provide:
a) A brief history of their firm and qualifications to meet general requirements.
2. Provide two relevant industry examples/case studies. Examples must include the following:
a) Media plans with metrics and insights
b) At least one case study showcasing ability to improve YoY performance with a flat budget
c) Client experience with online business vertical
d) List the suite of performance and dashboard reports utilized in tracking reporting
