Background to the RFP
Sasria cover is available through a network of authorised non-mandated intermediaries (NMI) who have to be short term insurance companies , as a result, Sasria does not do direct business with customers, as such, brand and product awareness is relatively low. Over the past few years, Sasria has embarked on a number of marketing campaigns in order to elevate the Sasria brand and create awareness. To date, Sasria has managed to achieve 100% awareness on the brand awareness index in the Insurance industry and 52% among corporate customers. However, awareness among the public is still relatively low. It is against this background that Sasria is looking to employ the services of a Marketing and Communication service provider to assist in executing critical functions within the Public Relations and Corporate Communications sphere. Sasria’s marketing strategy is routed in three main objectives:- To create a trusted brand that resonates with all our customers;
- Improve brand and product awareness through to all stakeholders, the insurance industry as well as the public; and
- To position Sasria as a customer centric organisation.
