SPARC, Scholarly Publishing and Academic Resources Coalition Issues Publicity RFP
SPARC is looking for a dynamic organization that can provide key support in developing and executing a comprehensive communications strategy for 2018 and 2019. As a vibrant and growing organization, our work is increasing in momentum and visibility, and we need new expertise to help us shape and execute on robust communications strategy. We want to maximize our impact by providing timely and targeted communications to all of our critical stakeholders – members, partner organizations, global affiliates, policymakers, researcher, the student communities, and the press.
Background:
SPARC is a vibrant, global coalition committed to making Open the default for research and education. SPARC empowers people to solve big problems and make new discoveries through the adoption of policies and practices that advance Open Access, Open Data, and Open Education. SPARC operates as a project of the New Venture Fund, a 501(c)(3) public charity, which hosts and incubates a wide range of conservation, education, global health, and other charitable projects. Our programmatic work aims to enable the open sharing of research outputs and educational materials in order to democratize access to knowledge, accelerate discovery, and increase the return on our investment in research and education. As a catalyst for action, SPARC focuses on collaborating with a wide variety of stakeholders to, promote changes to both the infrastructure and culture needed to make open the default for research and education.
Scope of Work:
- Audit of current communications processes {Phase I}
o Review current processes for developing and distributing member communications, external communications and social media;
o Identify any additional communication needs, resources, and tools; and
o Develop improved procedures for communicating with our multiple constituencies.
- Ongoing messaging and communications [Phase II]
o Develop various types of messaging for our advocacy and policy work including blogs, press releases, issue papers, one-pagers, and social media;
o Develop language and products tailored to target individual and institutional audiences that can be deployed at launch (press releases, talking points, sample email/web/social media content);
o Maintain website content to ensure it is up-to-date, accurate, and consistent;
o Manage SPARC’s public facing communications channels and discussion lists/social media;
o Develop messaging for retaining and recruiting new members;
o Identify messaging gaps and opportunities; and
o Develop performance metrics and analytics that SPARC can use to evaluate success of communications strategy.
Due Date:
March 22nd
Address:
PR firms they may want to consider include RF Binder and Hunter PR.
