Susan Hanson and Associates New PR Agency of Record for CDI

During a recent decision to expand their business, CDI hired Susan Hanson & Associates as their agency of record. CDI is the largest supplier within North America of refurbished computers for schools and educational facilities. Now that they are planning to grow their company, they have decided to get serious about communications and Susan Hanson & Associates will be handling this area.

“When we started our search for a PR firm, Susan Hanson & Associates stood out because of their strategic insight and deep knowledge of the education marketplace. Their impressive reputation in branding, ROI expertise and solid relationships with the media are all assets that we need as we move forward,” stated Saar Pikar, General Manager, CDI. “While their experience and expertise were obvious, we chose them as our agency of record because of their understanding and passion for our business. Simply put, they get it, and the results so far have been tremendous.”

Susan Hanson & Associates is a strategic PR firm with plenty of experience in the area of growth in the education industry. The company has worked with a number of educational providers and is well suited to help CDI with their communications and expansion. They will be leveraging previous experience to aid their latest client.

CDI has served over 9,000 schools so far, providing recertified brand name computers to the students. With their longer-than-new warranty on all computer equipment, along with customized financing, the company makes it easier for schools to incorporate quality technology into their classrooms.