Insights & Strategy
The Atari E.T. Landfill: A Foundational Gaming PR Failure Case Study
EPR's reference on the Atari E.T. landfill — substantial foundational gaming product launch failure case study. The 1982 development crisis under substantial five-week timeline, substantial $25 million royalty payment to Spielberg, substantial 5 million returned cassettes, substantial 1983 Alamogordo landfill burial, substantial April 2014 archaeological confirmation, and substantial contribution to the 1983-1985 video game industry collapse.