Technology
Automotive AR Marketing: From the 2021 Volkswagen Amazon-Box Campaign to the 2026 State of Immersive Auto Marketing
The automotive AR marketing arc from the 2021 Volkswagen Taos Amazon-box virtual drive through 2026 — BMW i Visualizer, Audi VR showroom, Toyota VR test drives, the metaverse failures, and why automotive AR has produced the most durable consumer adoption.