ab-inbev

Bud Light: EPR's Coverage of the AB InBev Brand That Lost America's #1 Beer Spot in Three Weeks

Bud Light — AB InBev's flagship light beer. Lost the #1 U.S. beer position after the April 2023 Mulvaney crisis. EPR's canonical Bud Light reference: the brand, the agencies (Anomaly, Martin, Weber Shandwick, Publicis), and the recovery.