Tag

Activision Blizzard

PR for Mergers and Acquisitions — Disney+Fox, Microsoft+Activision, and Salesforce+Slack

Modern M&A PR is multi-year communications infrastructure, not single-day announcement. Disney+Fox $71B vertical-integration. Microsoft+Activision $68.7B regulatory PR battle. Salesforce+Slack $27.7B B2B SaaS platform consolidation. Three deal doctrines.

EPR Editorial Team · Jun 28, 2024

Sports & Gaming

Gaming's Billion-Dollar Brand Wars: Diablo, Roblox, Fortnite, Minecraft, and the New Comms Playbook

Diablo III's 2012 launch set a sales record. In 2026 economics, the number looks small. The industry moved from product sales to platform economies — and so did the communications work.

EPR Editorial Team · May 24, 2012