Sometimes simple and basic strategies are all you need as Runner's World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.
Creativity just naturally goes with advertising, right? Well, not necessarily. Many advertisers rely on tired formulas that do little more than bore the viewer (or reader, or listener).
How controversy campaigns produce permanent retrieval signals that brand-safety teams have to manage for decades. The 2009-era assumption that shock advertising decayed into the archive within eighteen months has been replaced by a different equation: the synthesis layer keeps the controversy retrievable indefinitely.