PR News
imageZest Unites Emerging Talent & Price-Conscious Advertisers
With imageZest you can get original, commissioned photography for a fraction of the usual cost; or launch your career as a professional photographer.
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PR News
The Evolution of Online Advertising
Within the past decade, advertising has transformed significantly. Much of that transformation can be attributed to social media - for instance, a great majority of television ads now appeal directly to an Internet audience.
PR News
What Is the Future of Mobile Marketing?
The reports review mobile bar code marketing, messaging, in-app and mobile internet strategies, worldwide and U.S. internet ad spend, and mobile contextual advertising.
PR News
Ace Metrix: London's Best Ads
Ace Metrix™, a TV and ad analytics leader, has announced a unique Olympic ad effectiveness program. Agencies and brands can subscribe to the new program for viewing Olympic themed ads across many industry niches.
PR News
Facebook Premium Ads Now Sold by Official Affiliates
Very few companies find real value in running long-term ads on Facebook - and usually, for small companies, this is not even an effective practice. But for those who believe in the power of numbers to attract even more numbers, the strategy works.
PR News
Southwest Airlines Gets New Advertising Partner
Southwest Airlines has added TBWA\Chiat\Day to its roster of external creative agencies working on the national airline brand. Los Angeles-based TBWA\Chiat\Day joins Southwest's other creative/advertising partners GSD&M, VML, Dieste and Wunderman and will begin work immediately.
Social Media PR & Social Media Strategy
SAM Offers Enhanced Analytics Capabilities for Social Media Advertising
Symphony Advanced Media (SAM), has incorporated the impact of traditional advertising such as print, television, radio and outdoor on social media activity surrounding a brand for enhanced media performance analysis.
PR News
1,500 US Dollars for a Link in the Tablet Version of Better Homes and Gardens
Tablets are indeed the latest trend of the moment – along with smartphones – and it seems that publishers are finding ways to monetize their editions available on these gadgets. To open up the way for ad revenues for tablet edition, a link in an article published by Better Homes and Gardens will cost 1,500 US dollars.
PR News
Nielsen Study: Commercials about Value Are the Most Efficient
Also, regardless of the period, people like to laugh - this is the second important conclusion of the research.
PR News
Internet Giants Form Ads Integrity Alliance to Fight Bad Ads
Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.