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Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.
TMP Worldwide received no less than four awards at two major events organized in France: Grand Prix de la Créativité RH and TOP/COM Corporate Business 2013 Awards.
The video advertising platform Adap.tv launched In-Target Audience Optimization, a technology that helps advertisers deliver ads more efficiently to their demographic audiences measured by acknowledged services such as Nielsen Online Campaign Ratings and comScore validated Campaign Essentials.
Internet radio might not be the most impressive in terms of audience, but this particular digital medium is catching the eye of marketers. According to a recent eMarketer report, internet radio is bound to...
With imageZest you can get original, commissioned photography for a fraction of the usual cost; or launch your career as a professional photographer.
Within the past decade, advertising has transformed significantly. Much of that transformation can be attributed to social media – for instance, a great majority of television ads now appeal directly to an Internet audience.
The reports review mobile bar code marketing, messaging, in-app and mobile internet strategies, worldwide and U.S. internet ad spend, and mobile contextual advertising.
Ace Metrix™, a TV and ad analytics leader, has announced a unique Olympic ad effectiveness program. Agencies and brands can subscribe to the new program for viewing Olympic themed ads across many industry niches.
Very few companies find real value in running long-term ads on Facebook – and usually, for small companies, this is not even an effective practice. But for those who believe in the power of numbers to attract even more numbers, the strategy works.
Southwest Airlines has added TBWA\Chiat\Day to its roster of external creative agencies working on the national airline brand. Los Angeles-based TBWA\Chiat\Day joins Southwest’s other creative/advertising partners GSD&M, VML, Dieste and Wunderman and will begin work immediately.
