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History of Advertising: From the Penny Press to Programmatic to AI

Before mass media, there was a time when human beings weren't bombarded with advertisements. Brands weren't as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they wanted to be clean, so ad agencies filled the first simple voids with solutions, their solutions. Advertising has changed dramatically since those days however.

EPR Editorial Team · Jul 11, 2013

Marketing

Gaming on YouTube: How the World's Largest Creator Vertical Was Built

Gaming is the largest content vertical on YouTube — and the category where every later YouTube format was prototyped first. The 2013 Google whitepaper started here; the 2026 case file extends through MrBeast, PewDiePie, Linus Tech Tips, and the creator-to-operator economy.

EPR Editorial Team · Jul 3, 2013

Social Media

How Businesses Should Be Using Instagram Video

Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.

EPR Editorial Team · Jul 1, 2013

PR, AI & Communications News

TMP Worldwide: Inside The Employer Branding Agency That Built The Category

TMP Worldwide is one of the original employer-branding and recruitment-marketing agencies — a category that's now board-level priority as AI engines reshape how candidates choose where to work.

EPR Editorial Team · Mar 13, 2013

PR, AI & Communications News

AdapTV's Audience Optimization Push

AdapTV's new audience optimization layer pulls online video buying closer to how television is bought. Why the timing is right and what it means for brands.

EPR Editorial Team · Feb 11, 2013

PR, AI & Communications News

Internet Radio, the Next Big Think in Online Advertising?

Internet radio might not be the most impressive in terms of audience, but this particular digital medium is catching the eye of marketers.

EPR Editorial Team · Feb 6, 2013

PR, AI & Communications News

From Facebook Premium Ads 2012 to Advantage+ AI: The Fourteen-Year Meta Advertising Evolution

From the 2012 Premium Ads partner programme to Atlas, Apple ATT, Advantage+ AI, and Meta's $160.6B 2024 ad revenue — the fourteen-year Facebook ads evolution.

EPR Editorial Team · Jul 15, 2012

PR, AI & Communications News

Internet Giants Form Ads Integrity Alliance to Fight Bad Ads

Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.

EPR Editorial Team · Jun 14, 2012

Social Media

The Magazine-on-X Playbook

Sometimes simple and basic strategies are all you need as Runner's World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.

EPR Editorial Team · May 29, 2012

PR, AI & Communications News

American Express Advertising: Sixty Years of Brand Building From Ogilvy to the 2025 Platinum Refresh

American Express advertising across sixty years — the 1962 Ogilvy account win, Karl Malden's 21-year "Don't Leave Home Without It" run, the "Do You Know Me?" celebrity-credential era, the Seinfeld 1990s, the 1999 Centurion Card, Tiger Woods and Tina Fey, Small Business Saturday in 2010, and the June 2025 Platinum Card refresh at $895.

EPR Editorial Team · May 18, 2010