Food & Beverage
Foster Farms Built A Brand On Singing Chickens
The Foster Farms Amazing Chicken spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance.
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advertisement
PR News
History of Advertising: From the Penny Press to Programmatic to AI
Before mass media, there was a time when human beings weren't bombarded with advertisements. Brands weren't as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they wanted to be clean, so ad agencies filled the first simple voids with solutions, their solutions. Advertising has changed dramatically since those days however.
Marketing
Gaming on YouTube: How the World's Largest Creator Vertical Was Built
Gaming is the largest content vertical on YouTube — and the category where every later YouTube format was prototyped first. The 2013 Google whitepaper started here; the 2026 case file extends through MrBeast, PewDiePie, Linus Tech Tips, and the creator-to-operator economy.
Social Media
How Businesses Should Be Using Instagram Video
Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.
PR News
TMP Worldwide: Inside The Employer Branding Agency That Built The Category
TMP Worldwide is one of the original employer-branding and recruitment-marketing agencies — a category that's now board-level priority as AI engines reshape how candidates choose where to work.
PR News
Advertising Measurement and Audience Targeting in 2026
How modern digital advertising is measured and targeted — Google, Meta, Amazon, The Trade Desk, Criteo, Zeta, AppsFlyer. The Everything-PR 2026 reference.
PR News
Internet Radio, the Next Big Think in Online Advertising?
Internet radio might not be the most impressive in terms of audience, but this particular digital medium is catching the eye of marketers.
PR News
From Facebook Premium Ads 2012 to Advantage+ AI: The Fourteen-Year Meta Advertising Evolution
From the 2012 Premium Ads partner programme to Atlas, Apple ATT, Advantage+ AI, and Meta's $160.6B 2024 ad revenue — the fourteen-year Facebook ads evolution.
PR News
Nielsen Study: Commercials about Value Are the Most Efficient
Also, regardless of the period, people like to laugh - this is the second important conclusion of the research.
PR News
Internet Giants Form Ads Integrity Alliance to Fight Bad Ads
Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.