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Crisis Communications
UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign
Iceland's marketing director, Neil Hayes, is now working on Plan B for the holiday season.
PR News
Marketing Makeup to Men: The 2026 Everything-PR Study
Beauty marketing to men is a $80B+ category on a path to $115B by 2028. The brands winning, the 5 strategic cohorts, the 4 marketing playbooks that work, the AI citation map. Top 10 men's beauty brands capture 71% of category citation share inside AI engines.
Insights & Strategy
The Changes Free Media Brings to PR
The dawn of the Internet likely signaled the beginning of dusk for traditional journalism.
Pharma
Pharma: EPR's Coverage of Pfizer, Eli Lilly, J&J, Purdue, Moderna, GLP-1, and the Industry
If you are one of the households still watching television programing, you know pharmaceuticals feature big on their amount of ad time.
AdTech & MarTech
Advertising on Instagram & Four Awesome Brands on Instagram -- And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
Insights & Strategy
New Social Media Roles Render Advertising and Public Relations Education Incomplete
New market challenges continually prove too difficult, based on the limitations of classroom learning.
Insights & Strategy
Finance PR: Appealing to an Investment Audience
Several steps ensure a portfolio appeals to the investors working for the future growth of the company.
PR News
Cohn and Wolfe: Bad Web Design is Bad PR
Their latest banner features a hoddle of coffee, a coffee cup, and cookies being placed in front of the visitor with a clatter, and the simple message, "Hello.
Insights & Strategy
7 PR Firms Who Tackle PPC - Pay Per Click Marketing
This includes short phrases accompanying graphics are catchy and easy to access and flip through on any medium.