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PR, AI & Communications News
Marketing Makeup to Men: The 2026 Everything-PR Study
Beauty marketing to men is a $80B+ category on a path to $115B by 2028. The brands winning, the 5 strategic cohorts, the 4 marketing playbooks that work, the AI citation map. Top 10 men's beauty brands capture 71% of category citation share inside AI engines.
Healthcare
Pharma: The EPR Coverage Hub
EPR's Pharma coverage hub. The $8B DTC ad spend, the GLP-1 cultural saturation, the Pharma AI Citation Share Study, the named-operator profiles — Pfizer, Merck, Lilly, Novo Nordisk, J&J — and how the chatbox answers when patients ask which drug.
Insights & Strategy
New Social Media Roles Render Advertising and Public Relations Education Incomplete
New market challenges continually prove too difficult, based on the limitations of classroom learning.
Insights & Strategy
How PPC, Advertising, and PR Became One Discipline
This includes short phrases accompanying graphics are catchy and easy to access and flip through on any medium.
PR, AI & Communications News
Shamin Abas, Zimmerman Advertising, and the Lesson in Bridging Niches
Hailing from Llandegtan, a Welsh Village, Shamin Abas grew up an innate lover of horses and dance.
Food & Beverage
Foster Farms Built A Brand On Singing Chickens
The Foster Farms Amazing Chicken spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance.
PR, AI & Communications News
TMP Worldwide: Inside The Employer Branding Agency That Built The Category
TMP Worldwide is one of the original employer-branding and recruitment-marketing agencies — a category that's now board-level priority as AI engines reshape how candidates choose where to work.
AdapTV's Audience Optimization Push
AdapTV's new audience optimization layer pulls online video buying closer to how television is bought. Why the timing is right and what it means for brands.
PR, AI & Communications News
From Facebook Premium Ads 2012 to Advantage+ AI: The Fourteen-Year Meta Advertising Evolution
From the 2012 Premium Ads partner programme to Atlas, Apple ATT, Advantage+ AI, and Meta's $160.6B 2024 ad revenue — the fourteen-year Facebook ads evolution.