Puns as a device in advertising
Puns can be useful as a marketing strategy. Despite having a questionable reputation, punning is considered to be among the highest displays of wit. Wordplay can be a powerful strategy for audience engagement. It...
Tagged: advertisement
Arkansas State Police Issues RFP Seeking Advertising and Marketing
Purpose: The Office of State Procurement (OSP) issues this Request for Proposal (RFP) on behalf of the Arkansas State Police (ASP) to obtain proposals and a contract for Comprehensive Advertising and Marketing Services. The...
UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign
British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan...
Nassau Health Issues Advertising RFP
Nassau Health Care Corporation (“NHCC”), also known as the NuHealth System, is a New York State public benefit corporation created by the New York State Public Authorities Law. NHCC operates Nassau University Medical...
Makeup Companies Using Men to Market Products
In 2016 Maybelline and CoverGirl both made a leap by announcing male models as spokesmen for their makeup brands via social media. A first. They say putting on makeup isn’t gender specific. Men wearing makeup...
Montclair State University in New Jersey Issues RFP For Ad Agency
Montclair State University in New Jersey has issued an RFP for an ad agency to perform position announcement and legal ads placement for Montclair State University.
The Changes Free Media Brings to PR
The dawn of the Internet likely signaled the beginning of dusk for traditional journalism. More and more, readers began to turn to the Internet for not just entertainment, but knowledge, and then news, and...
Can Big Pharma’s Reputation be Turned Back Toward the Light?
If you are one of the households still watching television programing, you know pharmaceuticals feature big on their amount of ad time. As we get closer to summer and the Dem and Republican Party...
Florida Tourism Industry Issues Advertising RFP
VISIT FLORIDA – The Florida Tourism Industry Marketing Association – has issued an advertising & branding RFP. VISIT FLORIDA is the State of Florida’s official tourism marketing corporation and serves as the official source...
New York Seeks Ad Agency To Encourage Less Smoking
The New York State Department of Health Tobacco Control Program (NY TCP) is seeking proposals to contract with to develop TV, radio and newspaper ads as part of a research project. The research project...
