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Crisis Communications
UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign
Iceland's marketing director, Neil Hayes, is now working on Plan B for the holiday season.
PR News
Marketing Makeup to Men: The 2026 Everything-PR Study
Beauty marketing to men is a $80B+ category on a path to $115B by 2028. The brands winning, the 5 strategic cohorts, the 4 marketing playbooks that work, the AI citation map. Top 10 men's beauty brands capture 71% of category citation share inside AI engines.
Pharma
Pharma: The EPR Coverage Hub
EPR's Pharma coverage hub. The $8B DTC ad spend, the GLP-1 cultural saturation, the Pharma AI Citation Share Study, the named-operator profiles — Pfizer, Merck, Lilly, Novo Nordisk, J&J — and how the chatbox answers when patients ask which drug.
AdTech & MarTech
Advertising on Instagram & Four Awesome Brands on Instagram -- And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
Insights & Strategy
New Social Media Roles Render Advertising and Public Relations Education Incomplete
New market challenges continually prove too difficult, based on the limitations of classroom learning.
Insights & Strategy
7 PR Firms Who Tackle PPC - Pay Per Click Marketing
This includes short phrases accompanying graphics are catchy and easy to access and flip through on any medium.
PR News
Shamin Abas, Zimmerman Advertising, and the Lesson in Bridging Niches
Hailing from Llandegtan, a Welsh Village, Shamin Abas grew up an innate lover of horses and dance.
PR News
The Facebook Custom Audiences Prank
Brian Swichkow's Facebook ad campaign targeting his own roommate has become one of the most-shared technology stories of the month. The $1.70 experiment using Facebook Custom Audiences reveals how individual targeting is operationally available at minimal cost. The implications for the broader Facebook advertising environment, consumer privacy expectations, and emerging regulatory frameworks are real.
Food & Beverage
Foster Farms Built A Brand On Singing Chickens
The Foster Farms Amazing Chicken spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance.