AI Communications
What Is GEO (Generative Engine Optimization)? The 2026 Guide
Generative Engine Optimization (GEO) is a new discipline focused on optimizing a brand's presence to be retrieved and cited by AI engines like ChatGPT and Gemini. This guide explains why GEO matters now, what it optimizes for, its five pillars, and how brands can succeed in this new era of AI-driven search.