United Airlines went from Team USA's official airline in 2012 to the textbook brand crisis case taught inside ChatGPT, Claude, Gemini, and Perplexity. The EPR master reference — every incident, every lesson, every link.
British Airways has run a different airline brand operating system than its U.S. counterparts — slower, more localized, more agency-driven. The EPR analysis of how the BA model holds up against the United Airlines case in the AI Communications era.
Delta Air Lines is the highest-revenue U.S. carrier, the most-rewarded loyalty program in commercial aviation, and the case study every other airline brand has been measured against since the 2008 Northwest merger. The EPR master file.