Insights & Strategy
The Subscription Economy
The subscription economy is worth approximately $1.5 trillion globally and growing 4 to 5 times faster than the S&P 500. Five structural advantages, the AI subscription shift, and what brands should do.
Tag
Amazon Prime
Entertainment & Media
Internet Movie Streaming: The Most Competitive Category in Modern Entertainment
Internet movie streaming has become the most-watched competitive battleground in modern entertainment. Netflix dominant. Amazon just entered with Prime Instant Video. Hulu Plus growing. Apple positioned to enter. The cable industry rolling out TV Everywhere. What the broader category should be watching.