The inaugural Streaming Citation Share Index 2026 — which streaming services ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Netflix owns scale. Disney+ owns family. Max owns prestige. Prime Video owns bundle. Apple TV+ owns quality.
Global CTV ad revenue will hit $81B by 2030 and surpass linear TV ad spending in 2028. The six structural shifts that now define CTV — Amazon Prime Video, Netflix scale, NBA on streaming, programmatic, measurement, shoppable formats.
Amazon launched Amazon Prime Instant Video today, giving Prime members free access to a library of approximately 5,000 streaming movies and TV episodes at no additional cost. The launch repositions streaming video as a multi-player competitive environment and puts real pressure on Netflix.