Communications States
China's Sneaker Boom: Nike, Adidas, and the Rise of Anta and Li-Ning
Anta Sports overtook Nike in Chinese domestic market share. Li-Ning rebuilt as a premium brand with global expansion. The 2019 Amer Sports acquisition gave Anta ownership of Arc'teryx and Salomon. The Chinese sneaker market is the canonical case of how global sportswear has split.