Tag

Attention Economy

An Attention Whore's Guide to OnlyFans: How a $7B Creator Economy Got Built on Direct Monetization

OnlyFans crossed $7B in annual revenue with about 200 staff. The platform took attention monetization — the thing every social network sells advertisers — and routed it directly between creator and audience with no advertiser layer. The business model is the lesson.

EPR Editorial Team · Jun 16, 2026

PR, AI & Communications News

ROYAL HEIST: A $400 Swatch Just Walked Off With Audemars Piguet's Crown Jewel

The Royal Pop, a collaboration between Swatch and Audemars Piguet, is more than a watch story; it's a power story about the changing landscape of luxury. This article explores how a $400 plastic watch disrupted horology, forcing a reevaluation of traditional marketing and brand-building strategies in the digital age.

EPR Editorial Team · May 13, 2026