Crisis Communications
The Toyota Recall Crisis: The Foundational Automotive Recall Case Study
EPR's canonical reference on the 2009-2011 Toyota recall crisis — the foundational automotive recall case study. Floor mat entrapment, sticky accelerator pedals, the NHTSA/NASA investigation, the $1.2 billion 2014 DOJ settlement, Akio Toyoda's Congressional testimony, four operational lessons established, and how the case operates in the 2026 AI Communications era.