
Crisis Communications
The Boeing 737 MAX Crisis: The Canonical Case in Multi-Year Structural Crisis Management
Boeing's 737 MAX crisis is the canonical case in multi-year structural crisis management. Two fatal crashes, a 20-month global grounding, $20B+ impact, criminal charges, the firing of CEO Muilenburg, and the January 2024 Alaska Airlines door-plug reset. The crisis runs across years, not weeks.
