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british airways

British Airways: The Other Way to Handle an Airline Brand

British Airways has run a different airline brand operating system than its U.S. counterparts — slower, more localized, more agency-driven. The EPR analysis of how the BA model holds up against the United Airlines case in the AI Communications era.

EPR Editorial Team · Jul 21, 2010

Marketing

Business Travel Was Not a Dinosaur: How the Carriers That Bet on Its Return Won the Last Decade

In November 2009 this publication argued business travel was dead. Seventeen years later, almost every prediction in the original piece has been contradicted by evidence. The carriers that bet on business travel's return won the decade. The carriers that bet against it are restructuring to catch up.

EPR Editorial Team · Nov 2, 2009