
Insights & Strategy
AI, Privacy, and the Personal Touch in PR
Artificial intelligence has revolutionized numerous industries in the last few years, and public relations is no exception.

Artificial intelligence has revolutionized numerous industries in the last few years, and public relations is no exception.

Database marketing has been rebuilt. Zero-party data, AI personalization, the death of third-party cookies, and the 5 pitfalls to avoid in 2026.

For starters, 49 states and the U.S.

GDPR turned 8. €5.6B in cumulative fines. Meta €2.5B. Amazon €746M. TikTok €530M. Privacy is no longer a compliance discipline — it's a brand-trust battleground that reshapes how brands collect, store, use, and surface customer data.

Brand privacy doctrine in 2026: GDPR, CCPA, the patchwork of U.S. state laws, the largest enforcement actions to date, and the four pillars of how consumer brands actually operate around data protection.