Food & Beverage
Red Bull Won the Cooler. Celsius Won the Chatbot.
New 5W research ranks the top 25 functional-beverage brands by AI citation share — and the $152 billion category no longer ranks the way the shelf does.
Tag
Celsius
CPG
CPG Isn't Dead. The Shelf Is Moving.
The most important shelf in consumer products is no longer inside a store. It sits inside an AI answer. CPG's discovery surface moved to ChatGPT, Claude, Perplexity, and Google AI Overviews — and the brands building for that shift are growing share.