Cinemagraph

Cinemagraphs and Motion Ads in 2026: How the Format That Started With Burberry Became a Display-Ad Standard

Cinemagraphs — coined by Jamie Beck and Kevin Burg in 2011, adopted by Burberry, Mercedes-Benz, Bergdorf Goodman — created the template for motion display ads now standard on Meta, Google, LinkedIn, TikTok. 20-40% CTR lift over static.