”When people say they want to use video, I actually do tend to encourage them to use the animated GIF,” said Tumblr’s Director of Product Danielle Strle,. “It’s such a magical format – it’s all the visual and immediacy of video, without the barrier to entry of the play button.”The truth of the matter is that good advertising, regardless of the channel, always brings success in terms of awareness. Embracing this trend, using cinemagraphs in online ads, at least on some channels, could prove to be a really inspired move for some companies and brands. Also, any brands wanting to be known as always being connected with everything new should consider using this type of ads in their campaigns.
