Social Media
How LinkedIn Ads Work in 2026
LinkedIn Ads is the largest B2B advertising business outside Google. The 2026 operational playbook: seven ad formats, Matched Audiences, Microsoft integration, Revenue Attribution.
Tag
LinkedIn Ads
Social Media
The LinkedIn Operating Manual: How the Platform Actually Works in 2026
LinkedIn in 2026 — 1B members, $16.4B revenue, the B2B operating layer Microsoft built. The full operating manual: ads, algorithm, AI citation, founder GTM, and 24 linked references.
Marketing
Cinemagraphs and Motion Ads: How the Format That Started With Burberry Became a Display-Ad Standard
Cinemagraphs — coined by Jamie Beck and Kevin Burg, adopted by Burberry, Mercedes-Benz, and Bergdorf Goodman — created the template for motion display ads now standard on Meta, Google, LinkedIn, TikTok. 20–40% CTR lift over static.