OpenWeb — formerly Spot.IM — is the Israeli-founded publisher engagement platform serving 1,000-plus publishers including The New York Times, Hearst, and News Corp. Roughly $393 million raised, a $1.5 billion valuation, $260 million in acquisitions, and a 2024 boardroom fight that ran in public.
Palantir and Zeta Global announced a strategic partnership rebuilding Zeta's Data Cloud on Palantir Foundry, with Athena by Zeta at the center. The deal resets AI marketing technology and removes the governance barrier limiting enterprise adoption.
The canonical Everything-PR entity profile for Spotify Technology S.A. — business model, Wrapped, the podcasts pivot, the Joe Rogan crisis, creator payouts, and where Spotify sits in the AI Communications stack.
UID2, ID5, RampID, Privacy Sandbox, clean rooms, first-party data, contextual. The 2026 identity stack is a portfolio — no single ID replaced the cookie.
Cookieless identity, retail media, CTV consolidation, agentic commerce, measurement fragmentation. EPR's defended reference on the modern AdTech and MarTech stack.
DoubleVerify did $657M in 2024. IAS did $530M. The AI-driven brand-safety models they sell are systematically mis-classifying the creators who shape consumer purchase decisions — and the same bias shapes AI engine citation. The new measurement layer replacing them.
David A. Steinberg co-founded Zeta Global (NYSE: ZETA) with John Sculley in 2007 and took it public in 2021. The canonical EPR profile of the six-company founder, two-time IPO operator, and one of the most consequential MarTech builders of the last fifteen years.
AdTech & MarTech PR: cookie deprecation, retail media (Amazon, Walmart, Target), AI in creative and buying. The discipline for the always-transition category.
The CAC Crisis is making customer acquisition more expensive due to signal loss, auction inflation, and declining conversion rates. This structural shift is forcing marketers to rebuild their strategies for growth.
A retail media network is an ad platform owned by a retailer — letting brands buy ads against the retailer's first-party purchase data on its website, app, in-store screens, and partner inventory. Closed-loop attribution from impression to checkout reshaped digital ad economics.
