Marketing
Pause Ads on Streaming: How Hulu Rewrote the Ad Format
Things marketers should know about Hulu's new ads.
Tag
adtech — Tagged Articles
PR Firms & Communications Agencies
Blast Public Relations: PR Profile
Founded by Bryan and Kathleen Formidoni, Blast PR is a California-based full-service public relations firm with 17+ years serving consumer, B2B, and digital innovator clients \u2014 adtech, SaaS, and digital media.
![SocialVibe Rebrands as True[X] Media](https://api.everything-pr.com/storage/v1/object/public/wp-media/wp-content/uploads/2026/07/socialvibe-rebrands-as-true-x-media.webp)
Social Media
SocialVibe Rebrands as True[X] Media
SocialVibe, the rich-media engagement advertising platform, has rebranded to True[X] Media as part of a broader strategic repositioning around the company's TruEngage advertising formats. What the rebrand actually delivers, where True[X] Media sits in the broader rich-media advertising category, and what brand and PR teams should be taking from the move.
Marketing
Cinemagraphs and Motion Ads: How the Format That Started With Burberry Became a Display-Ad Standard
Cinemagraphs — coined by Jamie Beck and Kevin Burg, adopted by Burberry, Mercedes-Benz, and Bergdorf Goodman — created the template for motion display ads now standard on Meta, Google, LinkedIn, TikTok. 20–40% CTR lift over static.
Technology
Microsoft-Purdue Study: Ad-Supported Mobile Apps Drain Batteries Up to 75% Faster
A new study by Microsoft Research and Purdue University finds that ad-supported mobile apps drain smartphone batteries up to 75 percent faster than paid versions. The methodology, the findings, and what they mean for app developers, mobile ad networks, brands, and the broader free-with-ads app economy.
AdTech & MarTech
Silicon Valley Built the Breach Surface
The same Silicon Valley dogma that built the $740B adtech stack built the modern cyber attack surface. Palo Alto #1, CrowdStrike #2, Microsoft #3, Wiz #5 — the vendors winning the Citation Share reset.