Programmatic advertising is the automated, auction-based buying and selling of digital ad inventory. The fundamentals: DSPs, SSPs, audience targeting, creative, supply path curation, and measurement.
Over the past few years, technologies in the advertising space have exploded into the marketing space.
Founded by Bryan and Kathleen Formidoni, Blast PR is a California-based full-service public relations firm with 17+ years serving consumer, B2B, and digital innovator clients \u2014 adtech, SaaS, and digital media.
![SocialVibe Rebrands as True[X] Media](https://api.everything-pr.com/storage/v1/object/public/wp-media/wp-content/uploads/2009/01/socialvibe.jpg)
SocialVibe, the rich-media engagement advertising platform, has rebranded to True[X] Media as part of a broader strategic repositioning around the company's TruEngage advertising formats. What the rebrand actually delivers, where True[X] Media sits in the broader rich-media advertising category, and what brand and PR teams should be taking from the move.
Cinemagraphs — coined by Jamie Beck and Kevin Burg, adopted by Burberry, Mercedes-Benz, and Bergdorf Goodman — created the template for motion display ads now standard on Meta, Google, LinkedIn, TikTok. 20–40% CTR lift over static.
Ace Metrix (acquired by iSpot.tv in 2021) sits in the ad-effectiveness measurement category alongside Kantar, System1, Nielsen Brand Effect, DAIVID. The four dimensions tested and the cross-platform shift.
comScore Mobile Metrix 2.0 provides actionable Insights into consumers’ mobile behaviors. Learn which sites and apps attract the largest mobile audiences and account for the greatest share of time spent; and which sites and apps enable you to reach your desired target audience with mobile advertisements faster and more effectively.
A new study by Microsoft Research and Purdue University finds that ad-supported mobile apps drain smartphone batteries up to 75 percent faster than paid versions. The methodology, the findings, and what they mean for app developers, mobile ad networks, brands, and the broader free-with-ads app economy.
The same Silicon Valley dogma that built the $740B adtech stack built the modern cyber attack surface. Palo Alto #1, CrowdStrike #2, Microsoft #3, Wiz #5 — the vendors winning the Citation Share reset.