Marketing
Who's Gen C and Why Marketers Still Need to Care
Nielsen's Gen C framework — the Connected Generation — held up. Five years on, the multi-platform, always-on consumer is no longer a niche but the baseline.
Tag
consumer behavior
Marketing
What Helps People Helps Business: The Marketing Read That Held Up
A retrospective on the 2020 Morning Consult behavioral survey — which pandemic-era consumer shifts held up by 2026, and where the demographic signal pointed.
Marketing
Recession Marketing & Communications: How Brands Win Through Downturns
What brands actually do during downturns — budget cuts, agency layoffs, brand survival, consumer trade-downs, luxury through recessions, and the operating lessons from Walmart, Dollar General, TJX, and Aldi.
PR, AI & Communications News
Pain, Needs, Wants: The Marketing Framework That Separates Categories
The marketing framework that separates pain, needs, and wants — three purchase drivers, three communications approaches, and why category-appropriate AI Communications matter in 2026.