Product discovery, once category-driven, is now outcome-based thanks to ChatGPT. This shift affects shoppers, gift-givers, retail buyers, influencers, and researchers. Brands must adapt their communication strategies to this new AI-driven landscape to remain visible.
$1.8T wellness moved from magazines to podcasts to the chatbox. Huberman clips, r/Supplements, Attia and Means Substacks, Ozempic TikTok. The PR didn't follow.
Luxury expert Seth Semilof argues AI is now the first salesman in the room. The AI Concierge Report shows a handful of branded-residence names dominate AI answers while prestigious rivals go unmentioned.
Nielsen's Gen C framework — the Connected Generation — held up. Five years on, the multi-platform, always-on consumer is no longer a niche but the baseline.
A retrospective on the 2020 Morning Consult behavioral survey — which pandemic-era consumer shifts held up by 2026, and where the demographic signal pointed.
How pain, needs and wants differ, how Kotler defines needs, wants and demands, and how to match your marketing message to each purchase driver.
