Tag

Counter-Statement

Mariah Carey's Counter-Statement: When the Celebrity Refuses the Apology Playbook

The Counter-Statement changed the question from "Did Mariah fail?" to "Who failed Mariah?" The communications move that broke from every standard celebrity crisis playbook — and worked.

EPR Editorial Team · Jun 2, 2026

Insights & Strategy

Mariah Carey's NYE 2017: The Most-Studied Live-TV PR Crisis of the Last Decade

The seven-year arc from live-television collapse to annual Billboard #1 — and the Counter-Statement that made the recovery possible. Live-event failures become reputation events when audiences cannot distinguish between performance failure and production failure.

EPR Editorial Team · Jun 2, 2026