Insights & Strategy
Choosing a Marketing Agency: What Wieden+Kennedy's 43-Year Track Record Teaches About Selection
Wieden+Kennedy is the canonical independent creative agency of the modern era. Founded 1982 in Portland, built the campaigns that defined modern brand marketing — Nike "Just Do It," Old Spice, ESPN, Honda "The Cog." The 43-year Nike relationship demonstrates what selecting an agency actually looks like.
