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Daniel Yankelovich

Daniel Yankelovich: Pioneer of American Public-Opinion Research, Author of Coming to Public Judgment (1924–2017)

Daniel Yankelovich (1924-2017) — founder of Yankelovich Skelly & White, co-founder of Public Agenda, and author of Coming to Public Judgment. EPR In Memoriam canonical record.

EPR Editorial Team · Jul 16, 2026

Obituaries

Daniel Yankelovich: The Pioneer of Public Opinion Research (1924–2017)

Daniel Yankelovich (1924–2017) — founder of the Yankelovich firm, pioneer of public-opinion research as a strategic communications discipline, author of Coming to Public Judgment, and the practitioner who built the bridge between survey research and senior counsel.

EPR Editorial Team · Jul 6, 2026